@Going Concern “Birds On A Wire: How Do The Firms Get The Word Out?”
By Francine • Oct 7th, 2009 • Category: Audit Firm Management, Pure Content, Writing for OthersMy new post is up @Going Concern
“…I’ve been ruminating about these global engagements and the new organizational structures. I’ve also been thinking about the communication approaches these firms use when a crisis hits. What was the reaction of the PwC partners last December when Satyam’s CEO confessed? PwC has its hands all over many of Satyam’s largest clients, either as their auditor or a trusted consulting advisor. When they heard, did they commiserate, confer, or collude? Were they concerned about the impact of a Satyam failure, given their clients were highly dependent on Satyam?
Satyam’s clients are all over the world. Many of these jurisdictions have privacy and confidentially laws that prohibit information sending/sharing data across borders. How do professional services firms, organized in loose confederations of separate legal entities get around this issue in order to protect their clients and, perhaps, in some cases shield themselves and their firms from liability?”
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Francine McKenna (@retheauditors) has more than twenty years of experience in consulting and professional services including tenure at two Big 4 firms, both in the US and abroad. For more info, check the "About" page.