@Going Concern “It’s Only Money: How PwC Got Jammed Up On The AHIP Report”
By Francine • Oct 14th, 2009 • Category: Writing for Others
My latest post is up @Going Concern.
“It seemed like a good idea at the time. Analyze a few numbers for an insurance industry lobby and write a report. I suspect this was, at most, a $150k engagement. Small change. But that’s what trusted advisors do. Come, panting, when called. Help clients make their case using numbers, charts, and well-crafted prose. Sometimes they also whore their “world-class, gold-standard” imprimatur to what, in this case, was essentially a biased political agenda.”
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Francine McKenna (@retheauditors) has more than twenty years of experience in consulting and professional services including tenure at two Big 4 firms, both in the US and abroad. For more info, check the "About" page.
What is the point of using the words “after the jump” in a blog post?
@J Some blogs shorten the post so they can fit more on the page in the traditional top to bottom continuous roll format. Going Concern does that but I usually post the link here that goes to the whole text, and therefore includes the text “after the jump” you would click on to go from abbreviated to whole post otherwise.
My format, intended to look like a magazine, shows a little bit of everything and the kitchen sink, and puts the latest post on the top under the Latest heading and a list of latest posts in the sidebar. SO it does not need such a mechanism, since by clicking on the post link, you get the whole post on its own page.
Francine
Hrmm interesting. Whenever I see it “the jump” is a line break away. I see on their front page now. Don’t see why they include it in the full text (they being any blog that uses that terminology, not just going concern)