@Going Concern “At Davos, Big 4 CEOs Get Their Close-Ups”
By Francine • Feb 4th, 2010 • Category: Writing for OthersMy new post is up @Going Concern.
Davos is a big deal for the media and they’re hungry for content. Any content. The prepped and pre-scripted interviews are full of softball questions and carefully restrained probing. Whether giving air time to KPMG’s Flynn, Quigley from Deloitte, E&Y’s Turley or PwC’s Nally, everyone sticks strictly to their assigned talking points. And repeats them, over and over…
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Francine McKenna (@retheauditors) has more than twenty years of experience in consulting and professional services including tenure at two Big 4 firms, both in the US and abroad. For more info, click the "About" page link at the bottom of this page.
[...] that Ernst & Young is getting. They like the soft, managed, scripted kind of attention for Davos, diversity, charitable endeavors and support of higher [...]